Ever since I can remember I have been fascinated with people…
What makes them tick, how they come to loving certain things over others…
What makes them invest in “this” but not in “that”…
Then I left the military after 7 years of service and set out to run my own business…
And that is where my love for marketing was born!
I have spent the the best part of 8 years studying and testing proven marketing techniques in many different markets, and the thing that amazes me the most is that these techniques can be applied in all of them…
These are good old fashion direct response principles based on psychology and human motivation…
I have worked with clients in the gym and fitness industry, selling information products and e-commerce stores…
You see we focus our attention on the who and the why…
This is the part where I get excited, understanding your market, how to position you in that market and channel the needs, wants and desires of your ideal customer towards your products or services…
This is the art behind paid traffic, the process of testing and optimising until we find that sweet spot where you can scale your campaigns and consistently receive a stream of highly qualified leads, increase sales and revenue and grow your business!
And thats why I love marketing…Helping others spread their message, grow their customer base, increase sales and revenue and grow their business!
Outside of my business I’m a dedicated family man. My wife Shona and I have 1 amazing son, Frederick…
Other than that I love fitness and train regularly at my first business, NWK CrossFit.
To connect with me click on one of the links below my picture.